Duplicating content: how dangerous and how to fight

Duplicating content: how dangerous and how to fight

Some site creators areprocess as duplication. Content is simply copied from other resources and inserted into your own site. At first glance, the procedure provides certain advantages, in particular, the complete absence of costs associated with writing articles. On the other hand, this approach to filling the site can lead to a complete loss of visitors, who prefer sites with unique information. Despite the simplicity of the design of the resource, which implies duplication, content that is repeatedly repeated on other portals, can cause the loss of positions in the rankings of search engines. The trend is justified by getting the project under the filters, which are actively combating textual plagiarism.

Why is there loss of visitors when copying content?

duplication of content

If the site will be placed copied to theother resource content, the lion's share of visitors can simply change the site. This has to do with the trend among modern Internet users to pay special attention to textual materials. The advantage is enjoyed by publications that have a certain information value, are original and have no analogues. If the material on the site will interest the visitor, he will not only return to the project from time to time, but will also recommend it to his acquaintances. Here the principle of word of mouth is valid. The authority of the project, which places plagiarism on its pages, is not of interest and is very quickly forgotten.

What follows from the trend of using plagiarism?

access to content

Duplicating content on the site promises no problemsonly the owner of the portal, which is engaged in copying, but also brings a number of problems to the resource from which the copying is done. The problem is that search engines are not in a hurry to understand in detail which of the parties carried out the theft of intellectual property. The same scheme applies to Internet users. This leads to the formation of two truths of successful progress. It is inadmissible not only to copy material from extraneous sites, it is extremely important to protect it on your own project. The growth of relevant traffic occurs in the event that on the pages of the resource there are unique author materials that fully correspond to the subject of the project and satisfy the needs of its visitors. The installation of protection against copying of text materials is considered to be topical.

Loss of position

content ban

The complete loss of positions is one of the phenomenawhich can lead to duplication. Content, which has no analogues on the Internet, provides the project with a good position in the search engine for key queries. Promoting the project requires a huge amount of effort, time and money. The loss of this criterion of the project is very significant. Search engines, when faced with sites on which the same materials are placed, simply determine which of the sites the material was published later, and punish the culprit of the theft.

Search engines evaluate content: filtering

content filtering

To projects whose owners practiceduplication of information materials, search engines apply certain sanctions. The work of resources is superimposed on filters that significantly complicate the work of projects, curtailing their capabilities. When filters are activated, the sites can participate in the search engines partially, or they can become completely hidden from the general view. Even a gradual escape from the action of filters promises huge complications in the future. Going beyond the limits of the anti-plagiarism mechanism quite often requires the intervention of specialists and does not do without additional material costs. It is worth mentioning that after the restoration of the full functionality of the project, its positions can significantly drop, and the promotion will have to start from the very beginning.

Mechanisms of duplication and minor trouble

duplication of content on the site

Search engines, including such asGoogle and Yandex, easily determine whether there is a phenomenon within each individual project such as duplication. Content, which is repeatedly repeated on the network, is classified as an "unclaimed resource". He has no place in the memory of search engines. In order for the search engines to impose a "plagiarism" label on the information component of the project, it is not at all necessary to copy content from other resources. The category of non-unique content includes materials that are repeatedly repeated within the site. Most often, this problem is faced by online stores that place on virtual display windows identical with competitors products and descriptions to them. Duplicate content can cause:

  • Ignoring the page when selecting search engines for answers to a query for a specific keyword.
  • There is no possibility of increasing the reference weight of the page to which it refers.
  • Lack of chances for increasing PageRank for other pages of the project.
  • The worst scenario is the complete destruction of the site if the search engine captures about 50% of non-unique content on it.

Some tricks of SEO optimizers

The ban on content can take place not only whencopying materials from another site, "spiders" of search engines may refer the page to the category of plagiarism, if two or more identical pages are found within the project. Avoid the unpleasant consequences of applying a filter, if you perform a number of manipulations. Initially, you need to count the number of words in the page template - these are all characters, except for filling. The task is to change the number of words in the template. This will cause the search engine to treat the page as unique. We draw attention to the fact that the title should not be repeated, two pages with identical names are already in the category of a potential duplicate. As an alternative, it is worthwhile to consider replacing certain text blocks with their graphic analog.

How to detect harmful content?

duplicated content

To detect malicious content, it is common to use two common services:

  • Copyscape. This universal program allows you to find materials that are located on the checked page and on other sites.
  • Webconfs. This software is designed to determine the percentage of similar content on the compared pages.
  • You can use the anti-plagiarism program to analyze the information. Unique content or not, it determines in minutes.

If we consider a search system"Yandex", we can talk about using the parameter "& rd = 0" to search for copies. The search string contains an excerpt of the text, which is assumed to have been copied, and the system gives answers. To detect inaccurate repetitions, the code "& rd = 0" is inserted at the end of the "url". The search procedure is repeated.

What should I do if a plagiarism is found on the site?

If access to content was not initially closed,it is worth starting to fight with its duplicates immediately. Alternatively, you need to contact the site editor and note the availability of the copied information with the request to put its source. If the treatment does not bring the desired effect, you can complain to the special service of Yandex. Monitoring the uniqueness of the content of the site should be done systematically, which will eliminate the high risks associated with the use of non-unique materials. As practice has shown, non-unique content, the filtration of which is systematically carried out by search robots, can pose problems.

The problem is easier to prevent, not eliminate

anti-plagiarism unique content

Among the many options for fighting fraudsters, access to content is often limited to a few basic ways:

  • Physical elimination of duplicate pages. Quite often it happens that one record or text note can appear on the site several times as a result of a technical malfunction or due to human inattention. It's enough just to delete the replay.
  • On each page of a site it is necessary to specify a tag"Rel =" canonical "." It will be a signal to the definition of the main page. This option perfectly suits the situation, if it is necessary to glue several pages with the same material.
  • Very popular is the use of "redirect 301", which automatically redirects the visitor to the page of the source material.
  • The ban on content is perfectly complemented by the lack of pages with the prefix "/index.html" within the framework of the project.


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