What is Greenfield The secrets of the success of the tea brand

What is Greenfield? The secrets of the success of the tea brand

Not many people know that the widespread and famousin Russia the tea brand "Greenfield" does not have English roots, as it is mistaken for the bulk of the population. Let's find out what "Greenfield" is, we'll get acquainted with the buyer who is focused on the products, mention the manufacturing company, and also consider the basic assortment.

Brand HistoryWhat is Greenfield?

At the dawn of the new millennium the St. Petersburg company"Orimi Trade" registered the mentioned trademark for a company specially created for the project, which was based on the territory of Great Britain. It was a thought-out marketing move that made the inexperienced Russian manufacturer think that tea is produced in the territory of the Misty Albion. Despite the fact that the products of "Orimi Trade" were in the price category above the average, and the tea assortment was intended for the secured buyer, the bright, memorable package design was not forgotten. In many respects it was thanks to him that the products became recognizable and popular. This was also promoted by the competent advertising of Greenfield tea. The assortment also pleasantly surprised the general public, and the consumer's attention was quickly won.

One of the best-selling tea brands in Russia

So, competent advertising, deployed throughout theRussia just over ten years ago, it worked. But if the goods of their quality did not meet the declared price, then buyers with all the wealth of producers in the tea segment of goods would quickly choose something different for themselves. However, throughout this period, the brand has been able to not only seize the leading positions in its niche, but also keep them to this very moment. If a common man does not know what "Greenfield" is, it's rather strange, because at the moment this is the most popular tea in Russia. Today, Orimi Trade accounts for more than 12% of the country's tea market. But with the arrival in the country of elite beverage varieties, those that are used for these oriental ceremonies, the price segment "Greenfield" should be positioned more like an average segment. So, the consumer of tea is a modern person, who is looking for cheerfulness and richness of taste in him.

Greenfield assortment

Rich assortment

In addition to traditional and long-lovedtea flavors brand, the company-manufacturer develops new directions. Original beers are produced in pyramids, as well as a set of "Greenfield" - a set of tea from 30 different options. With the help of a box of 120 bags, each gourmet will discover the entire varied palette of blends, capable of surprising with unique taste, depending on the strength and geographical origin of tea leaves.

The most popular grades and brands of black tea

Before mentioning the most advanced varieties of thisbrand, we will briefly mention their geographical origin - the place where tea leaves are collected. Ceylon tea is designed for lovers of exquisite classics, not tart but full. Indian fans of cheerfulness and excellent taste prefer all. But tea leaves, collected in hot Kenya, give the drink a tart and very strong taste. Chinese tea will appeal to connoisseurs of tenderness and refinement.

If someone still does not know what "Greenfield" is, then it is necessary to begin acquaintance with traditional black tea. The list of the most popular varieties:

  • Golden Ceylon;
  • Earl Gray Fantasy (with citrus peel and bergamot);
  • Classic Breakfast;
  • Kenyan Sunrise;
  • Delicate Keemun.

Greenfield tea set

Green, fruit and herbal teas

Green tea is also quite invigorating,example - a sort of Flying Dragon with a rich, invigorating aroma and unique taste. Green tea can contain jasmine petals and fragrance with a thin, slightly sourish flavor.

Herbal tea (including red) is veryis popular in recent times. In blends, petals of chamomile, melissa and tender mint are used, as well as petals of Chinese hibiscus flowers and pieces of dried apples. Very popular and more intense mint drinks.

Please note that some types of tea contain artificial flavors that give a drink, for example, the aromas of grapes, lotus flowers or vanilla.

Fruit teas almost completely contain special flavors, as well as lemon and orange peel.

We hope this article helped to find the reader an answer to the question about what "Greenfield" is.

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